IEEE DAY’25 – AI Ad-Vantage Competition

As part of the IEEE Day 2025 celebrations, “AI Ad-Vantage” was held, a cutting-edge advertising competition that challenged participants to merge artificial intelligence with creative marketing.

The competition was structured in two distinct rounds, testing the participants’ skills in modern generative AI tools:

• Round 1: AI Image Generation: Participants were tasked with conceptualizing and creating a compelling static advertisement image using AI-powered image generation tools.

• Round 2: AI Video Generation: Advancing teams then expanded their initial concept, using AI video generation tools to produce a short video advertisement.

This event successfully highlighted the intersection of technology and creativity, pushing students to explore how AI can be leveraged for innovative storytelling and brand promotion.